Our experience matters.

Book with confidence and peace of mind knowing that every detail of your client’s itinerary has been carefully crafted and planned, and is backed by over 10 years of operating safaris in the region.

Benefit from our relationships with a trusted network of suppliers of unique accommodation, incredible experiences and reliable services.

Explore our Destinations

Pillars of Excellence

Systems & Technology Excellence

Technology is a pillar of the African Safari Excellence experience. Our systems offer flexibility in connecting traditional markets in East Africa with the world. We were the first operator to incorporate live availability and integrated online bookings into a DMC platform. We work with accommodation partners across the continent delivering up-to-date rates and exclusive inventory. Ask us about Tourplan to Tourplan integration and our sales focused, one-of-a-kind online agent training portal, the African Travel Academy

On the Ground Seamless Operational Excellence

We operate over 1,000 safari days on the ground annually. Our meet-and-greet services, private guided safaris, transfers, vehicle rental and fly-in safaris are operated by a highly experienced team of on-the-ground professionals. Furthermore, we can white label our presence to your business. Your customer only sees your brand! Ask us about African Safari Excellence bespoke experiences and white label solutions.

Trip Consulting & Pre-departure Excellence

Benefit from personalised itinerary planning and unmatched agent support throughout the customer journey. We ensure your individual customer needs are met by offering unmatched nett rates to our agent network, coupled with pro-active advice and reliable itinerary planning. Ask us about our destinations, sample itineraries, tailored experiences and white label solutions for branded tours.

Some of our incredible partners


  • “Such an intricate destination to coordinate an itinerary for but yet it all seemed so seamless. Thanks so much to the team at ASE- YOU GUYS ROCK!”

  • “The vehicles and guides used really do make or break the trip and with ASE I really felt that we had the best of both.”

  • “The combinations and logistics that ASE put together for me made converting this enquiry so much easier- knowledge is key they say.”

  • “Visiting the Serengeti was an experience that I could not believe I would one day have, and it was better than I could ever have imagined."

  • “When dealing with a real bucket list trip I felt that I was in such good hands with ASE, They led me through the itinerary and both me and my clients loved it.”

  • “The way the itineraries are presented is so easy to use and transparent; there are no hidden costs or charges- a real breath of fresh air in East Africa."